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Los Angeles proved the model: a powerful new sales tool for Pepsi reps, a new revenue driver for Pepsi's customers, and a highly contextual new marketing channel for Pepsi's brands. This proposal scales that playbook into new markets, and at the top tier, builds PepsiCo's national on-premise retail media network: one network, every bar top, measured end to end.
“If I was talking to another restaurant channel manager, I would say BarTopTV is definitely something that can benefit your team. This is something new, our competition does not have this, and it has helped us quite a bit in growing the relationships with our customers. All we have to do is get the green light, and BarTopTV takes care of the rest.”
David Guzman · Restaurant Channel Manager, PepsiCo Los Angeles
PepsiCo creative plays on every BarTopTV screen, at eye level with guests, right where they decide what to order.
BarTopTV connects each screen to the venue's point of sale, so PepsiCo sees which plays turned into purchases, account by account, in real time. We optimize creative while the campaign runs.
Pick a program to see which markets light up and what it delivers over 12 months.
Each tier includes every market in the tier below it.
Cost to buy the same number of impressions at typical 2026 US rates (CPM, cost per 1,000 impressions). Benchmarks are mid-range industry estimates; actual rates vary by audience, inventory and buy type. Sources: Adwave / eMarketer (CTV), Vibe (linear TV), ContentStudio (Meta), Upgrowth (YouTube), AdQuick (DOOH), AdQuick (billboards).
Every market launches the same way, with the lessons from LA built in.
FSRs are trained before go-to-market and get a direct BarTopTV contact for pitches, qualification and onboarding. Target accounts are mapped and prioritized up front.
Pepsi reps pitch BarTopTV with a ready-made sales kit and sign the account. From the green light on, BarTopTV handles qualification, onboarding and install.
Each batch of 25 signed accounts triggers an install team deployment. Creative follows Pepsi's promotional calendar, with live reporting throughout.
Los Angeles was the start. Let’s put Pepsi on every bar counter across America.